Beach scene with sandy shore, large rocks in the foreground, and a calm ocean under a partly cloudy sky.
A pink cherry blossom tree in full bloom in a residential neighborhood yard with houses and a sidewalk visible in the background.
A person walking on a snow-covered path between colorful houses, wearing a pink beanie, pink gloves, a black and white polka dot vest, and black pants, with footprints visible in the snow.

Our Story

Based on Sweden’s west coast, Souvenir is a cultural association celebrating culture in all its forms. Through thoughtfully curated gatherings inspired by film, music, art, travel, and storytelling— from intimate live music and film nights to creative workshops, long-table dinners, guests artists and unexpected collaborations — we bring people together to discover something new and make memories worth keeping.

Souvenir was founded by Jenna, with creative partner and treasurer, Raffa, helping shape its ideas and direction, alongside a small team supporting the association behind the scenes.

Two women wearing sunglasses taking a selfie outdoors, with trees and cars in the background.

Jenna (left), and Raffa (right)